Investor Attitudes Towards Risk on Stock Market

Investor Attitudes Towards Risk on Stock Market For the abnormal return in stock market, investor attitudes will become increasingly important. This paper attempts to analyze the impact of investor attitude towards risk that have a greater influence on stock market .In this study researcher focused on particular Islamabad stock market and obtain primary data based on five point Likert scale from investor of ISE. The data indicate that investors have substantially different attitudes toward various investments. However, there are significant statistical differences between attitudes of the investor groups in their attitudes toward three risk types. These data also show significant differences in attitudes toward risk. After analyzing the data through the Regression and Correlation, including ANOVA test, the result found the significance impact of variables on stock market. Introduction The whole financial theory is based on the basic hypothesis of rational investor on the financial markets. This rationality is characterized by a continuous quest of the investors to maximize their utility function (actually maximizing the return of the investment for a given risk level or minimizing the risk for an expected return level). In spite their rationality; investors have a different perception over risk, its bearing having an important psychological factor. Most investors show different attitude towards risk like motivated risk aversion, but we can find on the financial markets. While risk behavior has been studied intensely and a large number of risk perception. Through attention to risk perception and risk propensity which are mediators in attitude transaction, financial institutions can realize the effects on investor behavior and their returns expectations. The first section of this paper is the introduction, the second section is the literature review, the third secti on establishes hypothesis model, the fourth section presents the study results and the fifth section is the conclusion and recommendations.Different Studies are available; far less research exists regarding peoples mind-sets towards risk taking, i.e., risk attitudes, such as, risk aversion, risk tolerance and risk neutral. These can be conceptualized as two poles of a one-dimensional attitude towards risk-taking but also as two separate concepts. It is widely assumed that people differ considerably in their attitude towards risks, ranging from good sense to risk-seeking and even pleasure in risk-taking. The first trial of conceptualizing the investors risk aversion belongs to Milton Friedman and Leonard Savage (Milton Friedman, Leonard Savage Utility Analysis of Choices Involving Risk, JPE, 1948) who defined the risk aversion by using the following decisional situation: an investor who can chose among comparable investments will always chose the one with the lowest risk. Explaining the investment behavior using the returns of risky financial investments utility function brought a new perspective to the risk aversion theory. Further studies showed that there are also other factors with direct impact over the attitude towards risk (economic growth forecasts of a market, the level of training and the experience gained, fluctuations of the exchange market, psychological factors, biases and heuristics etc.). This paper follows studies conducted with investors to examine investor attitudes and behavior towards inherent risk and potential returns in stock market. Statement of the Problem The problem statement of research was à ¢Ã¢â€š ¬Ã…“Impact of Investor Attitude towards Risk on Stock Marketà ¢Ã¢â€š ¬?. Major variables used in this study include stock market return volatility and risk attitude i.e risk tolerance, risk aversive, risk neutral variables that are the indicators of investor attitude. Objective: the objectives of research are:- To study how these attitude types are affecting the stock market. To find whether there is any relationship between stock market index and investor behavior. Significance of the Study The market return fluctuate according to events and trends , the human mind also have some psychological factor that can be influenced or might directs towards good or bad decision making regarding investment. From this study individual investor can get knowledge how their behavior that can maximize or minimize their utility in investment plan in market portfolio. They can change their behavior accordingly. Every Kind of individual like small investor including Man, Women with different status i.e. single or Martial with different age can change their mind set and able to understand how they should make decision to see the market trends or events. Review of Literature There is lot work has been done so far in this regard. Now we have overview some of researcher works in this section of the paper as review literature. With the reference of research topic, some of studies are being done in which all the variables includes Risk attitude factors i.e; Risk Aversion, Risk Tolerance, Risk are taken into consideration to define the impact of those variables on stock market. Levin, Synder and chapman (1975) were concerned with the differences between men and women in accepting the risks of financial investments, they focused on a group of 110 students using a questionnaire regarding lotteries to check the more risk aversive according to gender differentiation. the results indicating that women are more risk aversive than men Powell and Ansic (1997) questioned a small group regarding property insurance and the exchange market and again found that women are more aversive than men (this study was among the first which analyzed individual aversion towards speculative and pure risks); using information regarding the weight of the funds invested in risky assets. Jaimie Sung and Hannna (1996) analyzed the risk tolerance corresponding to four ethnic groups: Caucasian, Hispanic, Black and others. Given the substantial differences among risk tolerance capacities of these groups (the Caucasians have the highest risk tolerance and the Blacks the lowest) we may assert that this factor has a direct impact on the way investors accept and perceive the risk attached to financial investments. Education also has a direct influence on risk tolerance, as several studies prove a direct link between higher education and the acceptance of higher risk related to investments. The analysis was conducted on four education levels: primary school, high school, college and postgraduate studies. The results demonstrate an intense and direct impact on accepting financial risk: the higher the subjects education, the higher his tolerance to risk. Sitkin and Pablo (1992) developed a model of determinants of risk behavior. In this model, personal risk preferences and past experiences form an important risk factor in which to frame the problem, and social influence also affects the individuals perception. Sitkin and Weingart (1995) extend the Sitkin-Pablo model leading to the definition that risk perception and propensity are the mediators in risk behaviors of uncertainty decision-making. Shyan-Rong Chou, Gow-Liang Huang, Hui-Lin Hsu (2010) has done research on à ¢Ã¢â€š ¬Ã…“Investor Attitudes and Behavior towards Inherent Risk and Potential Returns in Financial Productsà ¢Ã¢â€š ¬?. They establish a model by which to measure attitudes and behavior towards investment risk.They used variables: Risk propensity, Risk perception, Behavior finance, Decision making. They study to form a framework (framing) for interpretation of their respective populations attitudes and behaviors. Empirical results found no difference by gender to investor propensity to take risk, nor in cognitive perception of such. However, higher and lower perceptions of risk were indicated by investors according to their personal investment experience. Investors with little experience in stocks and structured notes were found to have significantly sensitive perception of risk. Thus the model proposed is relevant in finding a positive correlation between experience and propensity of risk, though the un derstanding of such remains uncertain. In respect to financial products other than mutual funds, investor propensity and perception of risk tend to show a negative correlation. Amos Tversky; Daniel Kahneman (1974) defines in their research à ¢Ã¢â€š ¬Ã…“Judgment under Uncertainty: Heuristics and Biasesà ¢Ã¢â€š ¬? that Heuristics that are important feature of the individual decision-making process which may be considered to include thought representativeness and availability. They founded that there is anchoring bias in the decision-making process which arises due to factors such as overconfidence, loss aversion, status quo bias, mental accounting, framing and so on. Investors in the process of assessing the risks and returns are influenced by this anchor effect. All these studies proved the complexity of risk aversion and its subjective dimension, as the estimates are difficult to obtain accurately. Investors have ultimately a unique behavior which results in un balanced price, no matter how adverse they are to risk. Understanding risk aversion offers another perspective for constructing and optimizing risky financial portfolios. Theoretical Frame work Our theoretical frame work is as under: (Independent Variables) Risk Aversion Risk Tolerance Risk Neutral (Dependent Variable) Stock Market Explanation The possibility of physical or social or financial harm /detriment / loss due to a exposure. This is the (dominating) negative perspective; however, there is also a neutral perspective, i.e., risk = uncertainty about the outcomes (good and/or bad ones) of a decision; and a positive perspective. A persons opinion belief about how large the risk associated with a hazard is (regarding negative outcomes) A general perspective of humans mind towards taking or avoiding a risk when deciding how to proceed in situations with uncertain outcomes. Risk Attitude towards taking risks or avoiding risk are; i.e, Risk aversion, Risk Tolerance, Risk Neutral. So, all decisions about how acceptable a risk is in individual or societal terms deepened on market events or trends. The actual behavior of people when facing a risk situation, each investor has unique personal risk tendencies, investment style, and level of risk awareness. These characteristics, in addition to the expectation of returns, help investment decision making and portfolio construction. According to traditional finances capital asset pricing model, due to investor risk aversion, rational investors understand that increased investment risk demands return with a higher premium. Diagrammatical Expression of Variable:  [1]   Purpose of the study (Hypothesis Testing) Hypothesis testing offers an enhanced understanding of the relationship that exists among variables. It could also established casual and effect relationship. The research à ¢Ã¢â€š ¬Ã…“Impact of Investor attitude towards risk on Stock Marketà ¢Ã¢â€š ¬?, includes there are certain variables upon which the growth of Stock Market depends; these are interest rate, Risk Aversion, Risk Tolerance, Risk Neutral ,Uncertainty. Research is being carried out to analyze the nature of the relationship between all these variables. Hypothesis Risk Tolerance Investor: Investors who tend towards higher risk are more adventurous and so are willing to attempt high-risk, high reward investments. H1: Investor who has a higher tolerance to risk that have significant impact on stock market volatility H2: Investor who has a higher tolerance to risk that have no significant impact on stock market volatility Risk Aversive Investor: People who tend towards lower risk behavior are less willing to engage in risky adventurous behavior due to their low risk tolerance. That is, this kind of investor has a high degree of risk perception in financial products. H3: Investor who are risk aversive has significant impact on stock market volatility H4: Investor who are risk aversive has no significant impact on stock market volatility Risk Neutral Investor: Someone is completely indifferent to the risk involved an investment and is only concerned about expected return. H5: Investor who are risk neutral has significant impact on stock market volatility H6: Investor who are risk neutral has no significant impact on stock market volatility Methodology: (Sample Data Collection) Sample is taken from Islamabad stock exchange and data collection is based on primary data using questionnaire consist of five likert scale including Strongly Agree, Agree, No Strong Opinion, Disagree, Strongly Disagree to analyze the dependent and nondependent variables. The questionnaire sample obtained from the valid source à ¢Ã¢â€š ¬Ã…“The Scottish Life Risk Attitude Profiling Questionnaire is based on the Byrne Blake Risk Profile Questionnaireà ¢Ã¢â€š ¬?  [2]  . The Respondents which have obtained during the research work are 30 that included 20 brokers, 10 small investors i.e Man, Woman having different qualification, age and income groups. To analyze the data being a researcher we used Regression and correlation in SPSS to see the impact and relationship between variables. Data Analysis and Discussion The results drawn from statistical analysis is based on regression analysis. As the independent variable is comprised of three facets i.e, risk aversion, risk taking and risk neutral so several hierarchical regression analyses are performed to formally check the hypothesis. Separate regression analyses are run for analyzing independent-dependent relationship. Regression has been used in order to measure that how much variation in dependent variables has been caused by independent variable. The results are as follows: Risk Aversion (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .467(a) .218 .048 .48900 Interpretation Table illustrate that value of R Square is 0.218 which is equal to 21.8 %. This means that independent variable i.e. risk aversion is accounting for 21.8 % of variation in the dependent variable i.e stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 1.535 5 .307 1.284 Residual 5.500 23 .239 Total 7.034 28 a. Predictors: (Constant), risk aversion b. Dependent Variable: Stock market Interpretation F ( 1. 101) = 1.284 ; P Since the value of P is less than 0.01, so we can say that the overall effect of this independent variable is highly significant. RISK Tolerance (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .442(a) .195 -.025 .50735 Predictors: (Constant), risk tolerance Interpretation Table illustrate that value of R Square is 0.195 which is equal to 19.5 %. This means that independent variable i.e. risk tolerance is accounting for 19.5 % of variation in the dependent variable i.e. stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 1.372 6 .229 .888 Residual 5.663 22 .257 Total 7.034 28 a. Predictors: (Constant), risk tolerance b. Dependent Variable: Stock market Interpretation F ( 1. 101) = 0.888 ; P Since the value of P is less than 0.01, so we can say that the overall effect of this independent variable is highly significant. Risk Neutral (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .687(a) .472 -.056 .51517 Predictors: (Constant), risk tolerance Interpretation Table illustrate that value of R Square is 0.472 which is equal to 47.2 %. This means that independent variable i.e. risk neutral is accounting for 19.5 % of variation in the dependent variable i.e. stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 3.319 14 .237 .893 Residual 3.716 14 .265 Total 7.034 28 Predictors: (Constant), risk neutral Dependent Variable: Stock market Interpretation F (1. 101) = 0.893; P CONCLUSION This study uses the questionnaire approach to test the risk attitudes and returns expectations of investors of particular Islamabad stock exchange. There are different trends and economic crisis that rapidly changed the attitude of investors of male and female. Variance analysis also found that less experienced investors have lower risk propensity and higher risk perception. However, considering individual attitude and perception about returns of stock market either influenced positively or negatively that assessed during research questionnaire. In the test model, investor experience and their risk propensity is in positive correlation. So, the conclusion of this study is consistent with recent literature, however the relationship between risk attitude and expected returns has not yet been determined as successful and strong empirical result. RECOMMENDATIONS Researcher recommended the followings ways to gain higher return from their investing attitude. Compare current stock value with historical results of securities or bonds markets. If you are risk aversive and need higher income during shorter period of time and at low risk, you will need to find other financial instruments.   As we know that, there is direct correlation between risk and income. The higher is income, the higher is risk so investor should ensure about their instruments worth in which he/she going to invest such can be divided as follows: bank savings, bonds and shares.   Another issue is that somehow media reports negatively about stock market return so, investor rapidly change their mind set as the framing heuristic applied without thinking the validity of information. So investor should protect his or her investments. Having purchased securities, keep monitoring securities market periodically. Other Recommendations are that Do not spread the whole money in the market and prefer to invest in only those companies that pay a dividend and that have a history of raising their dividend every year. Investor should forget making a profit; instead focus on the income provided from the stock portfolio and make every stock purchase with the intent that the purchase will be a long-term investment. Develop a savings plan to add to your holdings each quarter to help dividend reinvestments to accumulate more shares on a cost averaging basis. REFERENCES Amos Tversky; Daniel Kahneman Science, New Series, Vol. 185, No. 4157. (Sep. 27, 1974), pp. 1124-1131. Jaimie Sung, Sherman Hanna, Factors related to risk tolerance, Financial Counseling and Planning, Vol. 7,1996, pag. 14). Levin Irwin P., Mary A. Snyder and Daniel P. Chapman (1975), The Interaction of Experiential and Situational Factors and Gender in a Simulated Risky Decision-Making Task, Journal of Psychology, 1988, 122(2),pp. 173-181) Powell Melanie, and David Ansic (1997), Gender Differences in Risk Behaviour in Financial Decision-Making: An Experimental Analysis, Journal of Economic Psychology, 18(6), 1998, pp. 605-628. Risk Attitude Profiling questionnairehttp://www.scottishlife.co.uk/scotlife/nmsruntime/saveasdialog.asp?fileName=Risk_Attitude_Questionnaire.pdf Source:http://www.emeraldinsight.com/books.htm?chapterid=1760442show=html Sitkin and Pablo (1992) Review of management Review-1992.vol 17, No.1, p-38). Shyan-Rong Chou, Gow-Liang Huang, Hui-Lin Hsu (2010) International Research Journal of Finance and Economics ISSN 1450-2887 Issue 44 (2010)  © Euro Journals Publishing, Inc. 2010. http://www.eurojournals.com/finance.html) Investor Attitudes Towards Risk on Stock Market Investor Attitudes Towards Risk on Stock Market For the abnormal return in stock market, investor attitudes will become increasingly important. This paper attempts to analyze the impact of investor attitude towards risk that have a greater influence on stock market .In this study researcher focused on particular Islamabad stock market and obtain primary data based on five point Likert scale from investor of ISE. The data indicate that investors have substantially different attitudes toward various investments. However, there are significant statistical differences between attitudes of the investor groups in their attitudes toward three risk types. These data also show significant differences in attitudes toward risk. After analyzing the data through the Regression and Correlation, including ANOVA test, the result found the significance impact of variables on stock market. Introduction The whole financial theory is based on the basic hypothesis of rational investor on the financial markets. This rationality is characterized by a continuous quest of the investors to maximize their utility function (actually maximizing the return of the investment for a given risk level or minimizing the risk for an expected return level). In spite their rationality; investors have a different perception over risk, its bearing having an important psychological factor. Most investors show different attitude towards risk like motivated risk aversion, but we can find on the financial markets. While risk behavior has been studied intensely and a large number of risk perception. Through attention to risk perception and risk propensity which are mediators in attitude transaction, financial institutions can realize the effects on investor behavior and their returns expectations. The first section of this paper is the introduction, the second section is the literature review, the third secti on establishes hypothesis model, the fourth section presents the study results and the fifth section is the conclusion and recommendations.Different Studies are available; far less research exists regarding peoples mind-sets towards risk taking, i.e., risk attitudes, such as, risk aversion, risk tolerance and risk neutral. These can be conceptualized as two poles of a one-dimensional attitude towards risk-taking but also as two separate concepts. It is widely assumed that people differ considerably in their attitude towards risks, ranging from good sense to risk-seeking and even pleasure in risk-taking. The first trial of conceptualizing the investors risk aversion belongs to Milton Friedman and Leonard Savage (Milton Friedman, Leonard Savage Utility Analysis of Choices Involving Risk, JPE, 1948) who defined the risk aversion by using the following decisional situation: an investor who can chose among comparable investments will always chose the one with the lowest risk. Explaining the investment behavior using the returns of risky financial investments utility function brought a new perspective to the risk aversion theory. Further studies showed that there are also other factors with direct impact over the attitude towards risk (economic growth forecasts of a market, the level of training and the experience gained, fluctuations of the exchange market, psychological factors, biases and heuristics etc.). This paper follows studies conducted with investors to examine investor attitudes and behavior towards inherent risk and potential returns in stock market. Statement of the Problem The problem statement of research was à ¢Ã¢â€š ¬Ã…“Impact of Investor Attitude towards Risk on Stock Marketà ¢Ã¢â€š ¬?. Major variables used in this study include stock market return volatility and risk attitude i.e risk tolerance, risk aversive, risk neutral variables that are the indicators of investor attitude. Objective: the objectives of research are:- To study how these attitude types are affecting the stock market. To find whether there is any relationship between stock market index and investor behavior. Significance of the Study The market return fluctuate according to events and trends , the human mind also have some psychological factor that can be influenced or might directs towards good or bad decision making regarding investment. From this study individual investor can get knowledge how their behavior that can maximize or minimize their utility in investment plan in market portfolio. They can change their behavior accordingly. Every Kind of individual like small investor including Man, Women with different status i.e. single or Martial with different age can change their mind set and able to understand how they should make decision to see the market trends or events. Review of Literature There is lot work has been done so far in this regard. Now we have overview some of researcher works in this section of the paper as review literature. With the reference of research topic, some of studies are being done in which all the variables includes Risk attitude factors i.e; Risk Aversion, Risk Tolerance, Risk are taken into consideration to define the impact of those variables on stock market. Levin, Synder and chapman (1975) were concerned with the differences between men and women in accepting the risks of financial investments, they focused on a group of 110 students using a questionnaire regarding lotteries to check the more risk aversive according to gender differentiation. the results indicating that women are more risk aversive than men Powell and Ansic (1997) questioned a small group regarding property insurance and the exchange market and again found that women are more aversive than men (this study was among the first which analyzed individual aversion towards speculative and pure risks); using information regarding the weight of the funds invested in risky assets. Jaimie Sung and Hannna (1996) analyzed the risk tolerance corresponding to four ethnic groups: Caucasian, Hispanic, Black and others. Given the substantial differences among risk tolerance capacities of these groups (the Caucasians have the highest risk tolerance and the Blacks the lowest) we may assert that this factor has a direct impact on the way investors accept and perceive the risk attached to financial investments. Education also has a direct influence on risk tolerance, as several studies prove a direct link between higher education and the acceptance of higher risk related to investments. The analysis was conducted on four education levels: primary school, high school, college and postgraduate studies. The results demonstrate an intense and direct impact on accepting financial risk: the higher the subjects education, the higher his tolerance to risk. Sitkin and Pablo (1992) developed a model of determinants of risk behavior. In this model, personal risk preferences and past experiences form an important risk factor in which to frame the problem, and social influence also affects the individuals perception. Sitkin and Weingart (1995) extend the Sitkin-Pablo model leading to the definition that risk perception and propensity are the mediators in risk behaviors of uncertainty decision-making. Shyan-Rong Chou, Gow-Liang Huang, Hui-Lin Hsu (2010) has done research on à ¢Ã¢â€š ¬Ã…“Investor Attitudes and Behavior towards Inherent Risk and Potential Returns in Financial Productsà ¢Ã¢â€š ¬?. They establish a model by which to measure attitudes and behavior towards investment risk.They used variables: Risk propensity, Risk perception, Behavior finance, Decision making. They study to form a framework (framing) for interpretation of their respective populations attitudes and behaviors. Empirical results found no difference by gender to investor propensity to take risk, nor in cognitive perception of such. However, higher and lower perceptions of risk were indicated by investors according to their personal investment experience. Investors with little experience in stocks and structured notes were found to have significantly sensitive perception of risk. Thus the model proposed is relevant in finding a positive correlation between experience and propensity of risk, though the un derstanding of such remains uncertain. In respect to financial products other than mutual funds, investor propensity and perception of risk tend to show a negative correlation. Amos Tversky; Daniel Kahneman (1974) defines in their research à ¢Ã¢â€š ¬Ã…“Judgment under Uncertainty: Heuristics and Biasesà ¢Ã¢â€š ¬? that Heuristics that are important feature of the individual decision-making process which may be considered to include thought representativeness and availability. They founded that there is anchoring bias in the decision-making process which arises due to factors such as overconfidence, loss aversion, status quo bias, mental accounting, framing and so on. Investors in the process of assessing the risks and returns are influenced by this anchor effect. All these studies proved the complexity of risk aversion and its subjective dimension, as the estimates are difficult to obtain accurately. Investors have ultimately a unique behavior which results in un balanced price, no matter how adverse they are to risk. Understanding risk aversion offers another perspective for constructing and optimizing risky financial portfolios. Theoretical Frame work Our theoretical frame work is as under: (Independent Variables) Risk Aversion Risk Tolerance Risk Neutral (Dependent Variable) Stock Market Explanation The possibility of physical or social or financial harm /detriment / loss due to a exposure. This is the (dominating) negative perspective; however, there is also a neutral perspective, i.e., risk = uncertainty about the outcomes (good and/or bad ones) of a decision; and a positive perspective. A persons opinion belief about how large the risk associated with a hazard is (regarding negative outcomes) A general perspective of humans mind towards taking or avoiding a risk when deciding how to proceed in situations with uncertain outcomes. Risk Attitude towards taking risks or avoiding risk are; i.e, Risk aversion, Risk Tolerance, Risk Neutral. So, all decisions about how acceptable a risk is in individual or societal terms deepened on market events or trends. The actual behavior of people when facing a risk situation, each investor has unique personal risk tendencies, investment style, and level of risk awareness. These characteristics, in addition to the expectation of returns, help investment decision making and portfolio construction. According to traditional finances capital asset pricing model, due to investor risk aversion, rational investors understand that increased investment risk demands return with a higher premium. Diagrammatical Expression of Variable:  [1]   Purpose of the study (Hypothesis Testing) Hypothesis testing offers an enhanced understanding of the relationship that exists among variables. It could also established casual and effect relationship. The research à ¢Ã¢â€š ¬Ã…“Impact of Investor attitude towards risk on Stock Marketà ¢Ã¢â€š ¬?, includes there are certain variables upon which the growth of Stock Market depends; these are interest rate, Risk Aversion, Risk Tolerance, Risk Neutral ,Uncertainty. Research is being carried out to analyze the nature of the relationship between all these variables. Hypothesis Risk Tolerance Investor: Investors who tend towards higher risk are more adventurous and so are willing to attempt high-risk, high reward investments. H1: Investor who has a higher tolerance to risk that have significant impact on stock market volatility H2: Investor who has a higher tolerance to risk that have no significant impact on stock market volatility Risk Aversive Investor: People who tend towards lower risk behavior are less willing to engage in risky adventurous behavior due to their low risk tolerance. That is, this kind of investor has a high degree of risk perception in financial products. H3: Investor who are risk aversive has significant impact on stock market volatility H4: Investor who are risk aversive has no significant impact on stock market volatility Risk Neutral Investor: Someone is completely indifferent to the risk involved an investment and is only concerned about expected return. H5: Investor who are risk neutral has significant impact on stock market volatility H6: Investor who are risk neutral has no significant impact on stock market volatility Methodology: (Sample Data Collection) Sample is taken from Islamabad stock exchange and data collection is based on primary data using questionnaire consist of five likert scale including Strongly Agree, Agree, No Strong Opinion, Disagree, Strongly Disagree to analyze the dependent and nondependent variables. The questionnaire sample obtained from the valid source à ¢Ã¢â€š ¬Ã…“The Scottish Life Risk Attitude Profiling Questionnaire is based on the Byrne Blake Risk Profile Questionnaireà ¢Ã¢â€š ¬?  [2]  . The Respondents which have obtained during the research work are 30 that included 20 brokers, 10 small investors i.e Man, Woman having different qualification, age and income groups. To analyze the data being a researcher we used Regression and correlation in SPSS to see the impact and relationship between variables. Data Analysis and Discussion The results drawn from statistical analysis is based on regression analysis. As the independent variable is comprised of three facets i.e, risk aversion, risk taking and risk neutral so several hierarchical regression analyses are performed to formally check the hypothesis. Separate regression analyses are run for analyzing independent-dependent relationship. Regression has been used in order to measure that how much variation in dependent variables has been caused by independent variable. The results are as follows: Risk Aversion (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .467(a) .218 .048 .48900 Interpretation Table illustrate that value of R Square is 0.218 which is equal to 21.8 %. This means that independent variable i.e. risk aversion is accounting for 21.8 % of variation in the dependent variable i.e stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 1.535 5 .307 1.284 Residual 5.500 23 .239 Total 7.034 28 a. Predictors: (Constant), risk aversion b. Dependent Variable: Stock market Interpretation F ( 1. 101) = 1.284 ; P Since the value of P is less than 0.01, so we can say that the overall effect of this independent variable is highly significant. RISK Tolerance (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .442(a) .195 -.025 .50735 Predictors: (Constant), risk tolerance Interpretation Table illustrate that value of R Square is 0.195 which is equal to 19.5 %. This means that independent variable i.e. risk tolerance is accounting for 19.5 % of variation in the dependent variable i.e. stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 1.372 6 .229 .888 Residual 5.663 22 .257 Total 7.034 28 a. Predictors: (Constant), risk tolerance b. Dependent Variable: Stock market Interpretation F ( 1. 101) = 0.888 ; P Since the value of P is less than 0.01, so we can say that the overall effect of this independent variable is highly significant. Risk Neutral (a) Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .687(a) .472 -.056 .51517 Predictors: (Constant), risk tolerance Interpretation Table illustrate that value of R Square is 0.472 which is equal to 47.2 %. This means that independent variable i.e. risk neutral is accounting for 19.5 % of variation in the dependent variable i.e. stock market. (b) ANOVA Model Sum of Squares df Mean Square F 1 Regression 3.319 14 .237 .893 Residual 3.716 14 .265 Total 7.034 28 Predictors: (Constant), risk neutral Dependent Variable: Stock market Interpretation F (1. 101) = 0.893; P CONCLUSION This study uses the questionnaire approach to test the risk attitudes and returns expectations of investors of particular Islamabad stock exchange. There are different trends and economic crisis that rapidly changed the attitude of investors of male and female. Variance analysis also found that less experienced investors have lower risk propensity and higher risk perception. However, considering individual attitude and perception about returns of stock market either influenced positively or negatively that assessed during research questionnaire. In the test model, investor experience and their risk propensity is in positive correlation. So, the conclusion of this study is consistent with recent literature, however the relationship between risk attitude and expected returns has not yet been determined as successful and strong empirical result. RECOMMENDATIONS Researcher recommended the followings ways to gain higher return from their investing attitude. Compare current stock value with historical results of securities or bonds markets. If you are risk aversive and need higher income during shorter period of time and at low risk, you will need to find other financial instruments.   As we know that, there is direct correlation between risk and income. The higher is income, the higher is risk so investor should ensure about their instruments worth in which he/she going to invest such can be divided as follows: bank savings, bonds and shares.   Another issue is that somehow media reports negatively about stock market return so, investor rapidly change their mind set as the framing heuristic applied without thinking the validity of information. So investor should protect his or her investments. Having purchased securities, keep monitoring securities market periodically. Other Recommendations are that Do not spread the whole money in the market and prefer to invest in only those companies that pay a dividend and that have a history of raising their dividend every year. Investor should forget making a profit; instead focus on the income provided from the stock portfolio and make every stock purchase with the intent that the purchase will be a long-term investment. Develop a savings plan to add to your holdings each quarter to help dividend reinvestments to accumulate more shares on a cost averaging basis. REFERENCES Amos Tversky; Daniel Kahneman Science, New Series, Vol. 185, No. 4157. (Sep. 27, 1974), pp. 1124-1131. Jaimie Sung, Sherman Hanna, Factors related to risk tolerance, Financial Counseling and Planning, Vol. 7,1996, pag. 14). Levin Irwin P., Mary A. Snyder and Daniel P. Chapman (1975), The Interaction of Experiential and Situational Factors and Gender in a Simulated Risky Decision-Making Task, Journal of Psychology, 1988, 122(2),pp. 173-181) Powell Melanie, and David Ansic (1997), Gender Differences in Risk Behaviour in Financial Decision-Making: An Experimental Analysis, Journal of Economic Psychology, 18(6), 1998, pp. 605-628. Risk Attitude Profiling questionnairehttp://www.scottishlife.co.uk/scotlife/nmsruntime/saveasdialog.asp?fileName=Risk_Attitude_Questionnaire.pdf Source:http://www.emeraldinsight.com/books.htm?chapterid=1760442show=html Sitkin and Pablo (1992) Review of management Review-1992.vol 17, No.1, p-38). Shyan-Rong Chou, Gow-Liang Huang, Hui-Lin Hsu (2010) International Research Journal of Finance and Economics ISSN 1450-2887 Issue 44 (2010)  © Euro Journals Publishing, Inc. 2010. http://www.eurojournals.com/finance.html)